Reasons to Implement Retargeting – ROI!

Retarget marketing is a powerful tool that local businesses can use to maximize their reach and engage potential customers. Retargeting enables businesses to reach those who have visited the website before and remind them of the products and services they are interested in.

Here are some of the main benefits of using retarget marketing for local business websites.

1. Increase Brand Engagement: Retargeting helps build relationships with customers by showing them relevant messages and ads based on their browsing history. It also encourages repeat visits, as customers become more familiar with the brand and its offerings.

2. Targeted Advertising: Retargeting allows businesses to target specific demographics, age groups, locations, or interests. This enables businesses to get their message in front of the right people with laser focus accuracy.

3. Better Conversion Rates: By targeting people who already have an established interest in the product or service, businesses can convert more leads into paying customers than through traditional advertising.

4. Lower Cost Per Conversion: With targeted retarget marketing campaigns, businesses can reduce the cost per conversion while still achieving the same results as traditional methods such as direct mail or print advertising.

5. Streamlined Setup: Setting up a successful retarget campaign requires a bit of technical knowledge, which makes it accessible for any size business or budget level — even for those without previous online marketing experience or budgets for expensive campaigns like Google Ads or Facebook Ads campaigns setup fees.

All these benefits make retarget marketing an invaluable tool for local businesses looking to grow their customer base and increase their revenue streams from existing customers alike!

Strategic Use For Retargeting 

Site Visitors Retargeting:

When a person visits your website, you can retarget them all around the Internet.

Time On Site Retargeting:

When the user stays for more than 10 seconds, then you use retargeting (better engagement rates)

Email Retargeting:

When a user opens their email, you pixel them and retarget them based on them being an “action taker”! 

Abandon Retargeting:

If a user adds an item to their cart, but does not purchase you can send a specific message to them with a “coupon code” to encourage them to complete their purchase. 

Location Retargeting:

AWESOME Strategy! Retarget the user if they are in a specific zip code, city or Place (think competiton store, Venue, Concert, etc limitless retargeting!

Topic Retargeting:

Re-target a user if they visit a particular page or product on your website. This is particularly effective with E-commerce.

Engagement Retargeting:

When a user takes a specific action, such as filling out a form, or purchases a product, you can retarget them with upsells, or related products.